Marketing Manager

Roles and Responsibilities:Develops data-driven Marketing Strategy and Growth Marketing/ Performance Marketingplans.Directs cross-functional, cross-organizational teams and agencies in the development andexecution of Go-to-Market (GTM) plans and budgets.Develops offering/segment messaging and manages/monitors delivery of same.Develops customer segmentation strategies and defines customer experience plans andexecutes/monitors them.Defines marketing metrics/goals/benchmarks, and tracks/reports progress against them.Develops closed-loop post- analysis for marketing programs and identifies/executesindicated actions.Performs marketing support activities as needed, e.g. Siebel Marketing ResourceManagement (MRM)/CRM, Purchase Order and accrual management. Collateral fulfillment.Manage business relationships with advertising, direct marketing and/or marketingresearch vendors.Assists Sales with development of sales training materials.Assists Sales with retailer/reseller account calls/development.