Marketing Coordinator Marketing Executive

1.WebsiteHomepage and product page design: Collaborate with the design team to improve the look and feel of our homepage and product page layout to enhance user engagement and conversion rates.Product Allocation: Ensure effective product allocation on the homepage according to categories to promote featured product.Banner Content: Select compelling banner images and create content, including collection names and one-liners, to drive customer engagement and convey key massages.Image Selection: Assist in selecting and optimizing images after photo shoots to maintain high quality visuals on the websiteSEO Optimization: Create product description and one- liners using relevant keywords to improve SEO ranking and online visibility.Blog Support: Provide basic ideation for blog content to engage our audience and drive traffic.2.PRInfluencer Collaboration: Research Potential influencers and curate a list from agencies for collaboration.Content Conceptualization: Collaborate with influencers to conceptualize content and script creation for influencer reels.Caption Creation: Develop engaging caption for collaborative influencer postings.Concept Planning: Plan concept based influencer collaborations that align with our brand and individual store strategies.Media Allocation: Choose suitable music for concept based influencer reels.Approval and Posting Timelines: Ensure the final edit approval and collaborate with influencers to set posting schedules based on active engagement algorithms.3.DigitalWhatsapp Marketing: Create marketing message and image creative for whatsapp marketing, including product allocation.Festive/Wedding Ad Campaigns: Collaborate with the web team to plan and describe ad campaigns for festive and wedding seasons.4.Social MediaFestive Calendar: Plan a festive calendar for social media content.