Assistant Brand Manager - Automobile

Position: Assistant Brand ManagerLocation: New Delhi, IndiaQualification: M.B.ARelevant experience: 3-5 yearsEssential Skills:1. Hands-on on Brand management with focus on Brand positioning and communication development for new and existing products.2. Sound understanding of digital and print media.3. Ability to conceive and execute campaigns using , but not limited to, various marketing strategies - BTL, ATL, TTL.4. Excellent communication & co-ordination with - internal teams, senior management, vendors and external advertising/ PR agencies.5. Sound analytical skills - ability to analyze market research data to draw actionable insights.6. Self-driven & result oriented.Desirable Skills:1. Good understanding of the automobile/motorsports market.Job Responsibilities:1. Support conception and execution of overall marketing strategy for given products.2. Support and help co-ordinate product promotion for existing / new products.- Handling outdoor events, media, local dealers and advertising agencies.3. Assist the team on market research & study for- entering new segments with existing & new products.- segment market potential.- current product performance & need gap analysis.- brand strategy, product and profitability study.4. Achieving desired product volumes, brand profitability, market growth & market share.5. Support senior leadership in decision making and executions.Compensation: Competitive + other benefits