Web Strategist

As a Web Strategist on the IBM.com team, you will relentlessly optimize to deliver exceptional web experiences and drive conversion. You will do this by leveraging data, research, and expertise to build captivating and curated experiences that engage clients on our website and accelerate overall growth. You will collaborate cross-functionally with global stakeholders to develop an integrated web strategy that engages the target audience and ensures business objectives are aligned across the web experience. You will develop and execute on tactics that optimize inbound traffic down through to conversion.The ideal candidate will be a proven web strategist who is creative, collaborative, and has a passion for data-driven marketing.Your primary responsibilities will include:#ISAICHQMCC24