Social Media Specialist

Social Media SpecialistSocial Media and Influence Professional translates IBM's brand story across social and owned media channels to build IBM's reputation and drive demand for its products. They understand the evolving social media landscape, the dynamics of each platform and are dialed into trends and cultural moments.Social Media Professional develops data driven, platform-first strategies to connect with key audiences across a variety of channels to drive reach, engagement, advocacy, and demand for IBM products and services. They work closely with teams across Marketing and Communications to develop social media content that support key priorities and use data to drive decision making to improve outcomes over time.Skills:Professional knowledge related to incumbent's department or function.Engaged as an independent professional. Ability to articulate and compare alternatives approaches. Negotiate with specified objectives.Recognize problems related to project objectives. Creativity and judgment applied to professional technical, or operational problems. Independently generates solutions, based on analytical skills & business knowledge. Challenge the validity of given procedures and processes to enhance and improve or develop complementary adjustments /solutions.Works on special projects and manages routine technical/ operational activities or departments (national or international). Understands departmental mission and vision. Provides advice in technical/operational domain of specialization.Accountable for individual or team, or department results, and for the impact of the results on functional activities. Participates in overall departmental program planning. Contributes by supporting activities that are subject to business measurements, impact customer satisfaction, or impact immediate costs or expenses.