Senior Paid Marketer
About Blenheim Chalcot
Blenheim Chalcot is one of the leading venture builders in the world. We have been building exciting and disruptive businesses for over 20 years across sectors including FinTech, EdTech, GovTech, Media, Sport, Charity and more. These companies are all GenAI enabled and are some of the most innovative companies in the UK and increasingly around the world.
The BC team in India has been instrumental to the growth and success of Blenheim Chalcot. Established in 2009, Blenheim Chalcot India serves as a pivotal launchpad for those aiming to make a difference in the realm of innovation and entrepreneurship.
Blenheim Chalcot India is driven by a mission to empower visionaries to lead, innovate, and build disruptive solutions. We support our diverse portfolio of ventures and create impactful solutions that shape global trends. We provide a range of services to help new business get off the ground, including technology, growth (marketing and sales), talent, HR, finance, legal and tax, plus so much more!
Our one of our Edtech ventures, Avado, is scaling fast and we're looking to hire high energy, motivated and curious talent to support them on that journey!
About Avado
Avado is an award-winning training provider that designs and delivers professional courses and qualifications that propel careers and transform businesses. They're the leading provider of CIPD accredited HR and L&D professional qualifications and have successfully trained over 50,000 HR professionals.
Through Avado Connect, HR professionals from around the world receive member benefits and convene to supercharge their career trajectories. Avado has embraced Generative AI and supports People professionals to get the full value from this transformative technology. This is through access to dedicated GenAI training and tooling outside of their CIPD programme.
With over 10 years' experience in the industry Avado has deep expertise in being at the forefront of digital learning. It prides itself on flexible, immersive, and forward thinking in it's delivery of learning.
Avado - www.blenheimchalcot.com/ventures/avado-learning/
The role
We're seeking a seasoned professional to lead our paid marketing strategies. The role will take charge of marketing campaigns with media spend of over 50,000 USD per month across multiple platforms including Google Search & Display Network, LinkedIn ABM, Meta, HubSpot, Wordpress, Unbounce, and VWO. This role offers a unique opportunity to drive impactful campaigns, optimize performance using advanced analytics, and stay ahead of industry trends in digital marketing.
About you
The ideal candidate will have a track record in delivering results in a fast-moving business and hence be comfortable with change and uncertainty. Excellent stakeholder management experience is essential to being successful in this role.
Key skills required:
At least 5yrs experience in paid marketing with a strong track record of managing media spends ranging from 50,000 USD to 1.5 Cr+ per month.
In-depth knowledge and practical expertise in various paid marketing channels and technologies such as paid search, retargeting, social network advertising (e.g. Google, LinkedIn, Facebook, Twitter, etc.), content distribution networks, and placement networks.
Proven ability to handle marketing budgets, forecast results, and report on key performance indicators (KPIs)
Proficiency in using partner-specific dashboards like Google Analytics, Facebook, LinkedIn, and similar tools for campaign setup, management, and optimization.
Strong analytical skills with experience in data analysis, manipulation (Advanced Excel or SQL), A/B testing, and experimentation to drive continuous improvement and ROI.
Strategic mindset with the ability to craft channel mix strategies, integrate channels on HubSpot, and develop creative approaches for maximum impact.
Excellent communication, presentation, and leadership skills to collaborate effectively with cross-functional teams and maintain a consistent brand voice across all paid programs.
Proactive in staying updated with digital marketing trends, identifying new channels and strategies, and leveraging innovations in social media marketing, attribution, and programmatic media buying to stay ahead of the competition.
Important
At Blenheim Chalcot, we strive to create an environment where differences are not only accepted but greatly valued; where everyone can make the most of their capabilities and potential. We promote meritocracy, competence and the sharing of ideas and opinions. We are driven by data and believe the diversity, agility, generosity, and curiosity of our people is what sets us apart as an organisation. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing and advancing individuals based on their skills and talent.
