Product Led Growth Demand Lead

A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions:Strategy Planning & Customer Journey DesignUnderstand the market landscape, business objectives, target personas, key use cases and product offers for your productTranslate business objectives into actionable marketing outcomes across the funnelCreate an omnichannel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, and routingOngoing experimentation and manical focus on outcomesOngoing experimentation and maniacal focus on outcomesExecution OrchestrationCommunicate demand strategy to relevant stakeholders, including but not limited to: PLG team, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc.Manage the execution of actions for your specific PLG product teamPartner with content, digital, and email experts to create & execute an omnichannel experimentation planPerformance OptimizationUnderstand brand to demand performance trends for the assigned product & optimize performance issuesDeep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business lineEvaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield ratesReadiness to explain emerging performance opportunities or challengesStrategies to deliver "next best actions" and support targeted pipeline coverage and revenue for the businessInsight into action – cycling of performance insights directly back into planning and orchestration