Online Marketing MangerAre you passionate about driving new customer acquisition, and sales growth through lead generation campaignsDo you enjoy making recommendations to marketing strategies based on dataDid you say YES! Then this opportunity is for you.We are looking for an individual who will help us grow the business coming from our global website Editage.com. Editage, a brand of CACTUS, is a leading brand in the field of Scientific Editing and Publication Support.As an Online Marketing Manager, you will be a part of our global marketing team, responsible for establishing a strong online presence and driving more traffic to our website.Job responsibilities:You will be responsible for developing and executing online marketing plans in order to ensure high growth ROI in marketing costs:Website Editage.com using online channelsEnsuring there is a steady growth in the submit rate [M: M] and usage of landing pages as as other online tools to boost conversions.Develop and implement SEO strategy including keyword research, manage Google adwords and PPC CampaignsDrive traffic to our website via online marketing campaigns, SEM, and other online tacticsTest and optimize campaigns and ad creative to drive efficiencyCollaborate and work closely with web development team as well as other teams to enhance, optimize and lead within the marketing team the online experienceEffectively manage paid media budget and make budget recommendations as neededDevelop easy-to-use, clear, concise, comprehensible contentMonitor competition, pricing and client feedback and make necessary changes to our marketingcampaigns / websitesEstablish an effective presence on social media sitesCrafting creative email campaignsSoliciting customer feedback and optimizing campaigns accordinglyAn ideal candidate is someone who has/is:A minimum of 3 years of experience in driving online marketing campaigns preferably in the B2C spaceAdvanced knowledge and proven experience planning and executing SEM, display and paid social campaignsExperience with online advertising platforms such as Google AdWords, Yahoo, Bing, Twitter and FacebookAbility to segment audiences and build campaigns to reach customers at various stages of the funnelPrioritize effectively & work independentlyAbility to think strategically about complex issues, leading to thoughtful recommendations,action plans, and resultsLocation:Andheri West, MumbaiTo apply, you can send in your CV to Siddhita Sankholkar at [Confidential Information] or speak to her on +9122 6714 8888.Location:Andheri West, Mumbai
