About ZetaZeta is aNext-Gen Banking Techcompany that empowers banks and fintechs to launch banking products for the future. It was founded byBhavin Turakhiaand Ramki Gaddipati in 2015.Our flagship processing platform - Zeta Tachyon - is the industry's first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. 20M+ cards have been issued on our platform globally.Zeta is actively working with the largest Banks and Fintechs in multiple global markets transforming customer experience for multi-million card portfolios.Zeta has over1700+employees - with over70%roles in R&D - across locations in theUS,EMEA, andAsia. We raised$280 millionat a$1.5 billionvaluation from Softbank, Mastercard, and other investors in 2021.Learn more @www.zeta.tech,careers.zeta.tech,Linkedin,Twitter About the roleAs a Lead Marketing Content Writer, you will work with senior leadership to develop and refine Zeta's messaging, thought leadership and campaigns. Reporting to the Head of Product Marketing, you will develop both long form content, such as white papers, blog posts, case studies, presentations and awards submissions, as well as short form content such as emails and advertisements.You will become an expert on how to talk about Zeta's product in a way that simplifies complex technology, summarizes a broad range of features and benefits succinctly, and creates differentiating selling points. You will understand how to develop a compelling story, and you will become highly knowledgeable about industry trends and how to appeal to the payments and banking market.ResponsibilitiesCreate unique content for long and short form content, including but not limited to websites, blogs, eBooks, white papers, newsletters, videos, press releases, advertisements, emails and moreRefresh and optimize existing landing pages with inspiring, creative stories and relevant information, infusing them with personality that increases conversion rates Collaborate with our tight-knit marketing and creative teams to make progress on projects that are meaningful for both our community and our company, pitching in wherever neededUse research on the latest industry trends and customer issues to suggest content marketing initiativesUtilize SEO keywords to create enhanced written contentFollow style guidelines to ensure consistency across websitesPeriodically refresh content to ensure it is accurate and continues to align to our strategyPresent and drive projects from start to executionSkillsAbility to distill complex technical subjects into simple benefits-driven copy.Ability to succinctly communicate broad subjects according to the most powerful selling points.Ability to think strategically about how to position and differentiate Zeta relative to the market.Creative writer who can take strategic direction and form that into creative and compelling copy.Deadline driven and ability to deliver on time.Passionate and can hold and defend opinionsHands on individual with the ability to cope with a fast-paced work environmentExperience and QualificationDegree in Communications, Marketing, English, Journalism, or related field preferred. At least 5 years of experience in writing for or about banking, payments or fintech audiences.Demonstrated experience writing in American-style EnglishEqual OpportunityZeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success
