Job Title: Performance Marketer Overview:As a Performance Marketer, you will be responsible for planning, executing, and optimizing digital marketing campaigns with the primary objective of driving measurable results such as leads, conversions, and revenue. You will leverage various channels and tactics to maximize ROI and achieve business objectives.Key Responsibilities:Campaign Planning and Strategy:Develop comprehensive digital marketing strategies aligned with business goals, target audience, and budget constraints.Identify key performance indicators (KPIs) and establish benchmarks to measure the success of campaigns.Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business objectives.Campaign Execution:Implement digital marketing campaigns across various channels such as paid search, display advertising, social media, email marketing, and affiliate marketing.Create compelling ad copy, visuals, and landing pages optimized for conversion and user experience.Manage campaign budgets, bids, and targeting parameters to achieve desired outcomes while maximizing ROI.Performance Optimization:Monitor campaign performance in real time and analyze key metrics to identify areas for optimization.Conduct A/B tests to optimize ad creative, messaging, targeting, and landing page elements.Utilize data-driven insights to adjust campaign tactics, budgets, and targeting strategies to improve performance.Audience Targeting and Segmentation:Identify and target relevant audience segments based on demographic, psychographic, and behavioral factors.Implement advanced targeting techniques such as lookalike audiences, retargeting, and custom audience segmentation to improve campaign effectiveness.Analytics and Reporting:Generate regular performance reports and dashboards to track campaign performance against KPIs.Provide actionable insights and recommendations based on data analysis to optimize future campaigns.Communicate campaign results, insights, and recommendations to stakeholders in a clear and concise manner.Stay Updated with Industry Trends:Stay informed about the latest trends, best practices, and innovations in digital marketing and performance advertising.Continuously evaluate new tools, technologies, and platforms to enhance campaign effectiveness and efficiency.Qualifications:Bachelor's degree in Marketing, Business Administration, or related field.Proven experience in digital marketing, with a focus on performance marketing and driving measurable results.Proficiency in digital marketing channels and platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, etc.Strong analytical skills with the ability to interpret data, analyze performance metrics, and draw actionable insights.Experience with A/B testing, conversion rate optimization (CRO), and data-driven decision-making.Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.Detail-oriented with a strong focus on accuracy and quality.Ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.Certifications in Google Ads, Meta Blueprint, or other relevant platforms are a plus.
