Field Marketing Intern

As a Marketing Intern, you will work closely with Asia Pacific Field Marketing leaders to develop and execute the technology marketing plans. You will be focused on supporting in curation of the product messaging and positioning, definition of the target persona and the narrative for the demand generation campaigns that supports the product as well as our strategic partners.As a Field Marketing Intern, you must be self-motivated, demonstrate excellent team collaboration and proficient business acumen, and must have bring through some basic understanding of marketing as well as good understanding of the B2B software industry overall.Your responsibilities will include:Support in planning and execution of marketing programs that represent the voice of the customers and places our differentiates our offerings.Support and in some cases lead activities that involve quantifying and segmenting the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition.Partner with multi-functional teams in articulating IBM's point of view, marrying the unmet needs of the target segment with a differentiated solution, and describing how solution attributes deliver desired outcomes. You will use your analytical skills and attention to detail to:Combining social, event, and content marketing efforts to assist in creating integrated marketing campaigns to promote IBM's products, along with being onsite for our eventsWork closely with and compile reports and presentations for senior executives and professionalsComplete accurate and effective measurement, reporting and analysis for senior business leaders