Executive - Pay Per Click (1-3 Yrs)

Responsibilities- Participate in forming effective paid search strategies- Launch and optimize various PPC campaigns- Oversee accounts on search platforms (e.g. Google AdWords, Bing)- Be involved in keyword selection and audience targeting- Monitor budget and adjust bids to gain better ROI- Track KPIs to assess performance and pinpoint issues- Produce reports for management (e.g. dashboards)- Write attractive and concise copy for adverts- Suggest and develop new campaigns across multiple channels- Maintain partnerships with PPC ad platforms and vendors- Find ways to reduce risk of click fraud- Keep abreast of PPC and SEM trendsRequirements and skills :- Proven experience as a PPC Manager or Digital Marketing Specialist- Experience in data analysis and reporting- Knowledge of SEO and digital marketing concepts- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)- Understanding of HTML and XML is a plus- Proficient in MS Office (particularly Excel)- Excellent communication skills- Analytical thinking with strong math skills- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plusfunction trackViewJobDescription(){ _gaq.push(['_trackEvent', 'Job','ViewJobDescription', 'view_Origin__/j/executive-pay-per-click-1-3-yrs-319594.html?ref=cl__Source__JobDescription__CategoryId__11__jobId__319594__UserId____RecruiterId__59682__Status__LoggedOut___8c66670fb47195a1f934ed2f4ff298cc_-_195.201.85.25']); } window.onload = trackViewJobDescription;