Digital Insights Analyst

Analyze marketing data to provide actionable insights and recommendations for campaign optimization.Utilize analytics tools (e.g., Google Analytics, Adobe Analytics, Sprinklr, Xandr) to track and measure the performance of marketing campaigns.Experience in working with Adobe Launch & Adobe Analytics & Google Analytics tool.Experience in working with Adobe Target.Experience in creating dashboards and reports to visualize and maintain dashboards and reports to visualize key performance indicators (KPIs) for marketing initiatives.Conduct in-depth data analysis to identify trends, patterns, and areas for improvement.Collaborate with marketing teams to define and implement tracking parameters for accurate data collection.Utilize statistical techniques and modeling to forecast and analyze marketing outcomes.Perform A/B testing and multivariate analysis to optimize marketing strategies.Interpret and communicate complex data insights to non-technical stakeholders.Stay updated on industry trends and advancements in marketing analytics.Collaborate with cross-functional teams to integrate marketing analytics into overall business strategy.