Content & Client Experience Strategist With Ui/Ux Design Focus

As a Content & Client Experience Strategist at IBM, you will play a pivotal role in shaping and delivering compelling narratives that showcase IBM's technology and expertise across diverse industries. The ideal candidate will be a strategic thinker who can translate market insights into well-researched perspectives and create unique narratives tailored to specific target audiences.Key Responsibilities:Cultivate a deep understanding of the market, clients, and IBM's differentiated value.Develop well-reasoned points of view on how IBM technology delivers value across themes, industries, and business imperatives.Craft unique narratives for priority IBM events and client experiences, addressing target audience pain points, motivations, and information needs.Collaborate with cross-functional teams including product and content marketing, communications, offering management, and sales to align content and experiences with business goals.Galvanize stakeholders at varying seniority levels to ensure a unified narrative that reinforces IBM's overarching story.Design and improve user interfaces and experiences, incorporating feedback and strategy to enhance overall design aesthetics and usability.Create diverse content, including keynotes, discussion guides, panel Q&A, speaking session storyboards/flows, speaking scripts, session titles and abstracts, booth copy and signage, etc.Provide recommendations on client-facing assets such as case studies, videos, and demos.Collaborate across the team to bring event themes to life in innovative ways.Measure and analyze content performance, continuously refining content and experience strategies to achieve business objectives.