Key Responsibilities:Take the complete ownership of content strategy, development, publishing, and feedback collection.Write high-quality content about the company's software products and services, industry topics; making sure the produced content is well-researched and stands out.Paraphrase technical content into a balanced blend of marketing and salesy tones. Take the input of dry, statistical, and factual based information and craft them into highly engaging user stories that drive engagement and conversions.Ensure all content is original, plagiarism-free, and without mistakes.Use problem-solving skills and your writing talent to find solutions.Work closely with other departments and design teams to plan and create content.Develop diverse types of content like articles, blog posts, tutorials, eBooks, case studies, white papers, marketing & sales materials, and more.Setup and implement a consistent content publishing schedule for corporate communication and employer branding on various channels such as web, social, email etc.Collaborate with different teams to grasp their content needs and insights and make complex concepts easy for non-tech folks.Contribute to the content strategy, including SEO for better visibility.Keep up with industry trends and emerging tech.Dig deep into various subjects for informative and engaging content.Review and proofread content for grammar, spelling, and style, ensuring top-notch quality.Continuously analyze various channel metrics and performance to refine strategies and improve results.Stay updated on the latest trends and best practices in content development to maintain Winfo Solutions competitive edge.Requirements:A bachelor's degree in English, journalism, technical writing, or a related field.Must have at least 2 years of content writing experience in the IT/Software industry.Proven experience as a technical content writer shows you can create top-notch content.Good technical knowledge and the ability to understand technical terms.A solid grasp of SEO best practices.Exceptional English writing skills, allowing you to make technical stuff sound clear and interesting.Ability to write in multiple locales for target audiences from different geographies.Proficiency in utilizing technical tools for content production, quality management, publishing, compliance, and distribution.Excellent communication skills, both written and verbal, with the ability to craft compelling content and interact effectively with diverse audiences.Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.Creative flair and attention to detail, with a passion for staying abreast of industry trends and emerging technologies.Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities effectively.
