Star Health - Copywriter (2-5 Yrs)

Responsibilities :- This is a full-time on-site Creative Copywriter role located in Chennai. The Creative Copywriter will be responsible for developing copy for digital advertisements, marketing collateral, advertisements, social media, email campaigns, and other branding activities.- Assist the brand team through the production of content and supporting materials- Support marketing campaigns from ideation to creation (including campaign briefs, landing pages and company announcements) and social copy.- Create, proofread, and edit copy- Develop reactive copy with a strong awareness of the local market- Create engaging, high-converting copy aimed at our community across social media platforms in English (e.g. Facebook, Google etc.).- Create brilliant, clear and on-brand writing, as well as acting as a consult with our agency partners- Use brand guidelines to bring consistency and quality to all our communications- Ultimately be the guardian of our tone of voice- Take briefs directly and manage deadlines to make sure work is delivered on time- Write brilliant, exciting point of sale material and promotional print materials to support new product launches (test market and national), digital initiatives, and other customer propositions- Write scripts for animations and videos that bring our voice to life- Write copy that's optimised for conversions, clicks, etc.function trackViewJobDescription(){ _gaq.push(['_trackEvent', 'Job','ViewJobDescription', 'view_Origin__/j/star-health-copywriter-2-5-yrs-320133.html?ref=cl__Source__JobDescription__CategoryId__10__jobId__320133__UserId____RecruiterId__65749__Status__LoggedOut___ddf2d4c878af22d94327c8494bd7f789_-_138.201.49.195']); } window.onload = trackViewJobDescription;