Client of Cygnus Staffing Solutions, a Leading Financial Company providing innovative digital lending platform, with an aim to empower small business owners, by offering them quick access to capital, through a simplified process. Looking for
Sr Associate - Digital Marketing
• Should possess knowledge of unsecured business loans.
• Experience in generating revenue by converting leads of business loans from various paid digital marketing channels ( Google/ Social Media) in financial services
• Minimum 1 years of experience in working with a financial services company/ Fintechs (preferably unsecured business loan sector)
• Hands-on experience in Google Adwoards, Analytics, SEO, SEM, Facebook Paid Campaigns
• Driving Digital Analytics for overall experience of website and mobile APP, identifying insights from the data and providing recommendations using analytical skills.
• Create projections and forecasts to develop marketing budget plan to optimize spends and analyze the best digital medium of marketing
• Analysing customer behaviour using available data & competitive research to influence changes on the website
• Formulating integrated Google SEO-SEM strategy/ keywords strategy and executing it.
• Setup and scale paid SEM campaigns and innovate to generate quality leads for the business while continually monitoring the effectiveness of campaigns and implement ongoing improvements
• Regular coordination with technical team and testing of Mobile APP to detect bugs and cater to feedback received from users of APP.
• Research and gather market insights for competition bench-marking and suggest + implement best & emerging industry practices for the website.
• Managing Content Management Systems (CMS) - WordPress and regularly updating for changes.
• Suggesting best practices for on-page and off-page SEO and working with website mgmt teams to implement.
• Suggesting website content requirements for SEO and working with internal digital content team to improve SEO friendly content on website and off-website
• Contributing to manage partners/ alliances to drive traffic/ leads/ business on digital platforms
• Planning and delivering CRM strategies across the company encouraging customer retention.
• Overseeing direct communications with customers through the marketing automation tools of CRM. Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
• Carrying out all MIS/ Reporting for digital marketing/ web/app activities
Key Performance Indicators:
• Conversion Rate %, Qualified Lead Rate %, Sales targets through leads generated from various paid digital channels in coordination with call-center team
• Cost per lead, cost per acquisition, cost per click, lead generation in time and cost , lead gen target and sales target
• Timely ( TAT ) for digital campaigns execution
• Timely MIS/ Analysis Reports
Qualifications: Engineering / Graduate (Science) / MBA
Job Location: Goregaon west, Mumbai,
CTC upto -8 Lacs p.a
5 Day's a week
Cygnus Staffing Solutions
email: cygnusresumes(AT)gmail.com (AT =@)
Phone : 9848912988