Who are we looking for?
First-principle problem solver who is passionate about problem solving with the help of data. Eager to learn and drive growth at scale in a cost efficient manner using various CRM channels. If you're a sharp individual with strong analytical skills and a good storyteller, you'd fit right in with us.
Why PhonePe?
You'll own a part of Customer Relationship Management across PhonePe. You get to be part of a hyper-growth start-up and work closely with leadership on strategic problem statements and business decisions that impact500M+people. You'll get to interact with some of the smartest professionals that the country has to offer.
The gig
Customer Relationship Management across all the channels & touch points in the user's lifecycle to increase engagement, cross sell new products & generate incremental revenue.
First principle framework for LTV maximization while maintaining user engagement & control fatigue. Back all recommendations with data.
Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention lifecycles as well as win-back campaigns.
Work with data science, product, engineering & business teams to drive new features & framework implementation.
Own the firm's communication strategy
Manage the team that creates and executes campaigns using channels such as PNs, Email, SMS, WhatsApp, In-app widgets, HomePage interventions etc.
Monitor and report campaign performance and key success metrics.
Maintain and publish dashboards/reports at a channel, cohort, or campaign level.
Coordinate with internal stakeholders for templates, creatives, and business approvals.
Run various A/B experiments to identify the best strategy & recommend overall portfolio optimisation.
Job requirements
Bachelor's/Master's degree from Tier 1 college with an outstanding academic record.
4+ years experience across CRM, analytics, category management or marketing roles with a very good grasp on analytics, customer understanding & content
Ability to work on large sets of data for analysis and reporting. Critical thinker with
strong problem solving skills.
Understanding of A-B frameworks & time series analysis is very crucial. Understanding of data science is a bonus
Strong understanding of segmentation, frequency capping, inclusion/exclusion, send time, etc.
Ability to work collaboratively with a broad set of internal (creative, copy, design, marketing teams) stakeholders.
SQL and HTML knowledge is preferred but not necessary.
Proven experience in managing and coordinating multi-channel marketing campaigns (Setting up multi-channel user journeys/ drip campaigns, etc.) is preferred.
