Senior Global Customer Excellence Content Analyst

Senior Global Customer Excellence Content Analyst

Tibco Software India Pvt Ltd

Senior Global Customer Excellence Content Analyst

Details of the offer

Senior Global Customer Excellence Content Analyst IN-Maharashtra-Pune, India

Headquartered in Palo Alto, CA, TIBCO Software enables businesses to reach new heights on their path to digital distinction and innovation. From systems to devices and people, we interconnect everything, capture data in real time wherever it is, and augment the intelligence of organizations through analytical insights. Thousands of customers around the globe rely on us to build compelling experiences, energize operations, and propel innovation. Our teams flourish on new ideas and welcome individuals who thrive in transforming challenges into opportunities. From designing and building amazing products to providing excellent service; we encourage and are shaped by bold thinkers, problem-solvers, and self-starters. We are always adapting and providing exciting opportunities for our employees to grow, learn and excel. We value the customers and employees that define who we are; dynamic individuals willing to take the risks necessary to make big ideas come to life and who are comfortable collaborating in our creative, optimistic environment. TIBCO we are just scratching the surface.
The Global Content Strategy Team is responsible for ensuring that TIBCOs positioning in the IT management market is communicated in a highly differentiated and compelling way.

Through the development of high-value content, effective messaging and the cultivation of best practices and content innovations, this role will help TIBCOs PreSales teams (Value Architects, Value Engineers and Solution Engineers) and others maximize the Value Based Sales approach of TIBCO through the alignment of content with buyer expectations, priorities and preferences.
Design, develop and promote new, inspiring and differentiated content that can be used to excite our audiences and demonstrate TIBCOs expertise in the field of IT management, and in the context of digital transformation
Develop content that is supportive of and extends the key themes in TIBCOs corporate positioning and resonates strongly with the audiences we serve, particularly around IT management and digital transformation
Work with the solutions marketing teams on specific targeted pieces that both further the overall corporate positioning and the differentiation of the solution itself
Construct highly modular content that can be used and deployed on multiple formats and in multiple contexts - across an extended period
Promote and present key content pieces and guide the broader marketing organization in their effective use and distribution
Develop clear and concise messaging at the corporate, portfolio and solution-line levels that accurately positions TIBCOs capabilities and points of view in a way aligns those tiers and that best suits the audience and market conditions
Develop a hierarchy of messaging with a clear definition of the relationships between them
Help build and develop visual representations of our messaging structure and solution strategy such as marketectures and infographics
Explore new ways of effectively communicating TIBCO value, internally and externally, and using cutting-edge digital solutions.
Deliver enablement and education in emerging TIBCO messaging and content best practices in addition to any new and contemporary approaches
Review, refine and enhance content produced by other teams at a corporate, portfolio and individual solution line level, with the objective of ensuring that everything we produce has impact, alignment, credibility, quality and is focused on our audiences and markets
Help design and communicate guidelines and templates for the development of gold-standard messaging and content, considering differing document formats, regional specifications and various internal and partner organizations
Act as a sounding board in the development of key messaging themes and content throughout the production lifecycle
Interest in industry and value based research that drives customer messaging
Identify ways to incorporate Value Selling into Presales customer interactions
Develop and curate Presales knowledge management content
Assist multiple internal and external organizations in leveraging best practices as they work with customers on the value of TIBCO solutions
Engage with, and support, Presales customer opportunities
Participate in, contribute to, and in some cases, lead multiple disparate efforts
Deliver consistency and alignment of content and tools applied in the field
Help enable the field to execute core processes more efficiently and effectively

4 - 8 years of solution specialist, solutions marketing (or equivalent customer facing) experience preferred in areas appropriate to the job
Ability to build strong stories and compelling narratives
Familiarity with IT management and IT evaluation process
Excellent presentation and communication skills
Background in working in matrixed environments
Should have excellent English communication skills (both written & verbal)
General application and technology knowledge
Integrates seamless in project teams and takes an active expert role
Executes different type of delivery activities
Fulfills expert role in external or internal project teams
Project Management skills
Working across multiple cultures
Skilled in crafting feedback and delivering enablement and training
Expert MS PowerPoint and MS Word skills
A flexible attitude and an ability to produce excellent work with minimal guidance

Source: Timesjobs



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