Salesforce Marketing Cloud Lead Developer

SALARY 50 Lpa JOB DETAILS 3 years of experience working with clients delivering marketing campaign solutions using Salesforce Marketing Cloud Managing a team of marketing cloud consultants Software development background experienced with development languages and frameworks e.g HTML, CSS, SQL and Javascript Strong knowledge of the Salesforce platform and its data model Strong knowledge of AMPScript, text and HTML emails, landing pages, SMS and MMS messages, and push notifications from MobilePush. Proven working experience using various marketing cloud components Cloud Pages, Email Studio Social Studio, Advertising Studio, Web Studio, Journey Builder, Audience Builder and Content Builder. Knowledge of Marketing Cloud Best Practices Manage a team to deliver a range of projects Understanding business requirements, creating specifications, designing marketing journeys and email templates, developing campaigns and managing end to end delivery Create and manage SFMC Cloud Pages and use audience builder data in journeys Design, develop and debug custom solutions Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing. Create data extensions using SQL scripts by analysing the campaign requirements. Provide ROI details to various stake holders. Work closely with our Sydney team in delivering the marketing cloud solutions and act as the primary escalation point for all technical enquiries. Participate in day to day business as usual activities, including but not limited to campaign improvements, bug fixes, data