Ppc Specialist

We are looking for a data-driven Senior Performance Marketing Specialist with deep expertise in Google Ads and LinkedIn Ads. You will be responsible for driving high-quality leads in the America region, scaling paid campaigns, improving attribution accuracy, and maximizing ROI across channels. This role requires strong executional skills, advanced tracking knowledge, and hands-on experience with marketing automation platforms.
Key Responsibilities
Strategize, execute, and optimize Google Ads and LinkedIn demand-generation campaigns
Manage large monthly budgets with a strong focus on pipeline growth and measurable ROI
Set up accurate tracking using Google Tag Manager, attribution models, and conversion pixels
Implement A/B testing for messaging, creatives, and landing experiences
Partner with content, design, and sales teams to align on ICP, targeting, and campaign funnels
Develop performance dashboards and deliver insights to accelerate campaign success
Ensure smooth integration of leads into CRM and nurturing workflows
Utilize automation platforms for lead scoring, routing, and conversion tracking
Keep up with the latest advertising trends, platform innovations, and best practices
7–8 years of hands-on PPC/demand generation experience
Strong command of Google Search, Display, YouTube & LinkedIn Lead Gen campaigns
Proven experience handling high-budget paid campaigns
Expertise with analytics and tracking tools:
Google Analytics, GTM, Google Conversions
Experience with marketing automation & CRM platforms:
HubSpot, Marketo, RampMetrics, Zoho (or similar)
Proven success in B2B tech or SaaS marketing
Strong analytical and problem-solving skills
Excellent communication and stakeholder management