Functional Responsibilities : - Research industry-related topics (combining online sources, interviews and studies) - Write clear marketing copy to promote our products/services - Proofread and edit blog posts before publication - Coordinate with marketing and design teams to illustrate articles - Identify customers- needs and gaps in our content and recommend new topics - Ensure all-around consistency (style, fonts, images and tone) - Update website content as and when needed - Comfortable with writing both long and short form content - Being aware of and keeping up with the dynamics of social media platforms and their trends and using that knowledge to create brand content. Functional Competencies : - Experience doing research using multiple sources - Proven work experience as a Content Writer, Copywriter or similar role - Fluent in English with the ability to churn out content that is creative and catchy. A similar grasp of Hindi is a plus. - Good design knowledge and ability to mould content around visuals - Quick learner with a methodical approach to content writing in order to manage the content calendar - Design skills and knowledge is a plus - Familiar with on page SEO best practices for content writing - Portfolio of published articles - Well aware of Social Media platforms, the content creation process, and the various tools used to do so (Microsoft/Google Office, Social Media Tools, etc.) - Ability to work with and within a team of people across various creative roles and to create content for the brands assigned. - Understanding of digital platforms, marketing opportunities, and creative formats prevalent in the current age. (ref:updazz.com)