Performance Marketing Specialist - Ecommerce (1-10 Yrs)

Responsibilities:- End-to-end media planning & execution on Meta (Facebook & Instagram), Google Platforms (GDN, SEM, & YouTube), and other social media channels (which includes awareness, traffic, revenue generation campaigns)- Ownership of the brand's digital growth strategy for its D2C website to increase ROI- Analyse and optimise ad campaigns to increase return on investment (ROI)- Analyzing data on ad spends, revenue, and user/customer behavior with the help of tools like Google Analytics.- Recommend and execute experiments to improve learnings across marketing creatives and communication.- Should understand what kind of creatives and copies work for best conversions- Should have proven experience in setting up and using custom/lookalike audience- Coming up with automations- Line management responsibility for the digital marketing operations teams covering paid media.Requirements:- 2+ years of experience in Performance Marketing- Preferred experience in Ecommerce Industry- Has previously handled a monthly budget of minimum 2 lacs.- A good understanding of the principles and working of paid ads- Ideally experienced in D2C environments- A creative mindset, contributing new ideas and able to interpret situations to overcome challenges- A dynamic candidate who does not hesitate to take up new challengesSkills:- Facebook ad network & Google Ad network basic knowledge- Google Analytics basic knowledge- Dealing with policy violation- Ability to manage multiple brands- Proficiency in MS Excel/Google Sheetsfunction trackViewJobDescription(){ _gaq.push(['_trackEvent', 'Job','ViewJobDescription', 'view_Origin__/j/performance-marketing-specialist-ecommerce-1-10-yrs-319359.html?ref=cl__Source__JobDescription__CategoryId__11__jobId__319359__UserId____RecruiterId__43636__Status__LoggedOut___4ad3b82adedaa4f500400d09da00476a_-_138.201.49.175']); } window.onload = trackViewJobDescription;