Performance Marketing / Paid Marketing Manager

Functional Mktg / Advtg / MR / Media Planning / PR / Corp. Comm. Job Description About Us At Maximus, we understand the significance of blending business processes and technology with human values. Started in 2007, we recruited for Sales and Marketing and Advertising Industries. Over the period, we have entered into IT, ITES and ERP sectors, across all levels. And now we recruit across various industries for multinational corporations. We spend time and effort in meeting and understanding our Clients, their requirements, and job specifications. On the other hand we recognize the core competencies of the aspirants, counsel them into making the right career move. Our support goes beyond the stated minimum guidelines and our approach is end to end. About Company The Compant is a leading Digital Marketing services company with key specialization in SEO. It is a leading Digital Marketing services company with key specialization in SEO. We have been in business since 2009 and work with the top SEO agencies in the USA. We are initiating a full stack Web Tech department to service our existing clients as well as work on our internal product that is focused on the Education niche in India. Roles and Responsibility Plan Advertising Budget, Strategize and Build performance media campaigns (Google Ads, Native Ads, FB, Twitter & LinkedIn) Partner with the creative teams to advise on compelling Ad Copies (Images & content) for various mediums and channels, develop test ideas, and manage a/b testing Understand the role of content, not only within marketing channels, but within the consumer journey with an eye towards conversion optimization Hands-on experience in Google Ads Editor, Facebook ads Manager, campaign planner and other social media ad platforms Proven experience in Implementing, trafficking and analyzing campaigns with expertise in paid search, optimization techniques and focus to improve ROAS. Data-driven decision making, using platform metrics & website data. Own key marketing reports around conversion rates, and campaign performance Set revenue goals and targets that match companies overall marketing objectives. Scope out work and set detailed delivery plans to achieve set targets. Excellent communication and influencing skills, an innate ability to build the strong relationships that will be critical to success Desired Candidate Should be coming from Top Digital marketing Agencies