At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.
Marketing Operations Manager
Own Marketing Operations for our enterprise marketing group, including our marketing automation implementation and data analytics tools. Analyze and understand our current marketing technology stack and help us maximize our productive use of those systems while fostering a data-driven marketing organization. Additionally, help identify gaps in our stack, based on evolving requirements from our Marketing team. Work closely with team members and stakeholders in various marketing teams, such as the demand gen, integrated marketing, web design/production team, IT, social media, email marketing, ads, and Sales to develop workflows, implement solutions for lead-gen, attribution, and lead scoring. The successful candidate possesses a background in marketing and technology, and brings a problem-solving, detail and results oriented approach to their work.
Work across multiple functions, product lines, and geographies to own, improve, and execute on our marketing automation processes, reporting, and technology.
Closely partner with our email marketing and web development team members to execute demand generation activities.
Collaborate with GTM teams to continually improve marketing effectiveness and our lead pipeline, including optimization, testing (A/B and multivariate), targeting, lead scoring, and nurture capabilities.
Manage Marketing technology operations, providing governance, process engineering, and consultation to enable marketers to efficiently use our systems.
Perform data analysis & data hygiene practices to ensure data within our MarTech systems is complete, accurate, accessible/understandable, and secure.
Manage MarTech Stack
Help manage and define marketing technology stack, identify efficiency and functionality gaps and areas of opportunity; propose process and technology optimization and implementations that will scale to our global marketing team.
Build, scale, and maintain the integrity of our MarTech stack while providing day-to-day MarTech systems support across Marketing.
Ensure database health, data acquisition and flow across systems, automation logic, forms/form handlers, segmentation, campaign management, and list management.
Develop training and documentation to ensure Marketers are fully enabled to easily use our Marketing technology, and that the technology meets stakeholder business requirements.
Marketing Automation and Data-Driven Processes
Take the lead on driving MarTech projects and cross-functional collaboration with internal stakeholders.
Measure performance and impact of programs and actions and improve scalability in processes that work well, re-build processes that aren’t working well.
Proactively measure results and optimize nurture and lead flows to enhance the use of marketing automation tools and ultimately convert leads into customers.
Remain current on automation and MarTech best practices and tools that drive higher performance and optimization.
Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development for further qualification and for increasing efficiencies and conversion rates.
Ensure accurate synchronization between databases, manage any integration requirements between the Marketing systems and various data repositories.
Build informed modeling for annual demand gen targets and provide analysis of business metrics to advise and guide the Marketing team; revised quarterly to rapidly adapt for early-stage products as more data becomes available.
Work with Analytics Team to improve campaign ROI tracking, including pipeline attribution models.
Maintain data compliance and implementation as it pertains to MarTech usage and the various relevant privacy regulations.
Skills and Qualifications
BA/BS degree with a strong academic record.
3-5+ years of experience in marketing operations or similar capacity at growing technology company.
Extensive experience managing a MarTech stack that includes enterprise marketing automation software, ABM software, 3rd-party data APIs, analytics, personalization, optimization, and BI tools.
Knowledge and experience with marketing strategies and concepts including demand gen, lead gen, revenue attribution models, customer lifecycle, A/B testing, lead scoring and nurture and familiarity with best-in-class marketing technology, in general, as well as marketing automation and ABM tools.
Ability to create SQL queries and manage databases, manage and model data and data flows for marketing projects, and use BI and visualization tools to present meaningful graphical representations of marketing data sets.
Successful track record of creating, executing, and measuring projects, including experience in database management, segmentation, setup, testing, launching and scoring of marketing campaigns and programs, and reporting on campaign analytics.
A bias towards action and "getting things done" to a high standard of quality.
Excellent verbal, written and interpersonal communication skills.
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