Marketing Automation Team Lead - Officer

Marketing Automation Team Lead - Officer
Company:

State Street Corporation


Marketing Automation Team Lead - Officer

Details of the offer

State Street Global Advisors is recruiting for an enthusiastic and proven marketing automation leader to join our team.

As Marketing Automation Team Lead you will be critical to delivering the marketing automation strategy and charged with leading the Bangalore based marketing automation team in executing, evaluation and enhancing our marketing efforts to drive engagement with our global audiences, through a strong partnership with the global marketing and sales teams. You will be a marketing automation subject matter expert with a proven record of leveraging marketing automation to drive successful and targeted multi-channel campaigns.

The CRM Marketing Automation Support Administrator will be part of the CRM Team which is responsible for supporting Marketing and Sales by maximizing efficiency and capitalizing on the full features of Marketo, Adobe and Salesforce infrastructure.

We are looking for an individual with excellent technical and communication skills that thrives in a collaborative environment, willing to build relationships and get things done. While attention to detail is crucial, the ability to be flexible, think quickly on your feet, and fully understand dependencies and the big picture is also important.

Technical Expectations:

5 years experience (both strategic and hands on) using Marketing Automation platforms such as Marketo, Eloqua and Hubspot.
Strong analytical mindset and an ability to analyse campaigns.
Excellent email marketing and campaign experience is essential.
Ability to understand business problems and resolve through the prioritised configuration of the marketing automation platform
Demonstrable experience in segmenting audiences and optimising campaigns to increase effectiveness
Ability to work collaboratively with other departments to ensure automated campaigns achieve company goals
Proven experience of maintaining a marketing database; performing data governance tasks to ensure a high level of data hygiene
A working knowledge with HTML and strong understanding of email-campaign best practices, as well as expertise with email fundamentals including reputation, spam, security, deliverability
Ability to train and develop users to maintain high adoption rates of marketing automation platform
A solid understanding of marketing principles and an interest in continuous learning
The following would offer a strong advantage: Marketo Certified Expert qualification
Bachelor degree; will consider experience level in lieu of degree
Salesforce integration experience
Relevant industry experience

Leadership Expectations:

Great oral and written communication skills
Attention to detail and a hands-on problem solving mindset
Proven stakeholder relationship management skills across multiple regions
Ability to develop a rapport & engage with technical and non-technical people alike.
Ability to lead, coach and mentor an established team with diverse backgrounds, experiences and levels to realize the firm, team and individual goals and priorities to derive the desired results
Proactive with the ability to perform independently while managing the team
Ability to manage multiple projects and work on tight deadlines
High level of professionalism
Excellent workflow management skills
Strong sense of ownership and desire/ability to exceed expectations


Source: Timesjobs


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