SEO Manager - Hospitality Brand- Candidates with Experience in Hospitality requiredLocation- Andheri- ChandivaliJob Type- Full Time/ On siteObjective: Enhance online visibility, drive organic traffic, and optimize digital presence for a hospitality brand with club, lounge, bar, and cafe chains in India and abroad.Keyword Strategy and Optimization:- Develop and implement a comprehensive keyword strategy aligned with the hospitality industry, specific locations, and brand offerings.- Optimize website content, meta tags, and other on-page elements for targeted keywords.Content Management:- Oversee creating high-quality, relevant, and engaging content for the website, blog, and social media platforms.- Ensure content aligns with SEO best practices and resonates with the brand's identity.Technical SEO:- Conduct regular SEO audits to identify and address technical issues affecting website performance.- Collaborate with the IT team to implement technical improvements, such as site speed optimization and mobile responsivenessLocal SEO and Geo-targeting:- Develop and execute strategies to enhance local search visibility for each club, lounge, bar, and cafe across different locations.- Implement geo-targeting techniques to attract local customers and boost footfall.Link Building:- Create and execute a robust link-building strategy to acquire high-quality backlinks from relevant and authoritative sources.- Foster partnerships with influencers, local businesses, and industry publications to enhance link profile.Analytics and Reporting:- Utilize analytics tools to track and analyze website performance, user behavior, and keyword rankings.- Prepare regular reports with actionable insights and recommendations for continuous improvement.International SEO:- Tailor SEO strategies to suit the diverse international markets where the brand has a presence.- Research and stay updated on global SEO trends and algorithms.Social Media Integration:- Collaborate with social media teams to integrate SEO best practices into social platforms.- Optimize social media content for search engines and ensure consistency across online channels.Competitor Analysis:- Conduct thorough competitor analysis to identify opportunities and stay ahead of industry trends.- Adjust SEO strategies based on competitive insights.Mobile SEO:- Optimize the website for mobile users, considering the increasing prevalence of mobile search.- Implement mobile-friendly design and ensure a seamless user experience on various devices.Performance Metrics:- Increase in organic search traffic.- Improvement in keyword rankings.- Enhanced online visibility and brand awareness.- Progress in local and international SEO initiatives.- Growth in high-quality backlinks.- Reduction in technical SEO issues.function trackViewJobDescription(){ _gaq.push(['_trackEvent', 'Job','ViewJobDescription', 'view_Origin__/j/manager-search-engine-optimization-3-5-yrs-317487.html?ref=cl__Source__JobDescription__CategoryId__11__jobId__317487__UserId____RecruiterId__72554__Status__LoggedOut___e466753ac27222071233dfc2a9fe78c0_-_88.99.254.182']); } window.onload = trackViewJobDescription;
