Manager Search Engine Marketing

You will manage all paid search campaigns on Google Yahoo and Bing as well as other search and display marketing engines Will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI drive traffic and customers Key Responsibilities Executing tests collecting and analyzing data identifying trends and insights in order to achieve maximum ROI in paid search campaigns Tracking reporting and analyzing website analytics payperclick PPC initiatives and campaigns Managing campaign expenses staying on budget estimating monthly costs and reconciling discrepancies Key Skills SEM Search Engine Marketing PPC pay per click Ad networks PPC Campaigns Facebook Paid Marketing keyword development tools Campaign Structuring Google Adwords online advertising Responsibilities Setup Manage and Optimize paid search display shopping and retargeting campaigns on AdWords Bing and other sites platforms Dynamic remarketing over several Ad networks Perform competitor and keyword research and analysis for PPC campaigns Campaign Structuring maintenance and optimization Optimize ad copy and landing pages to improve conversions and ROAS Keep up to date with paid media best practices bid management systems Ad Extensions keyword development tools and industry research Maintain and drive budgetary goals for multiple clients Create enticing ad copy and display banner ads and A B test concurrently to achieve the best performance Facebook Paid Marketing is an added advantage Requirements Proven SEM experience and success managing PPC campaigns across Google Yahoo and Bing Wellversed in performance marketing conversion and online customer acquisition Uptodate with the latest trends and best practices in search engine marketing Experience with website analytics tools Strong analytical skills and experience generating SEM reports Familiarity with A B and multivariate experiments Working knowledge of HTML CSS and JavaScript development and constraints