Manager Marketing

Job Description Develop and implement marketing plans and strategies in line with the company's vision, brand image and international guidelines. Liaison with external bodies including advertising agencies, Hotels ,venues etc., to effectively plan and execute various event and promotions, communication strategies, PR activities etc. To provide briefs to agencies/ vendors/ designers and ensuring timely and quality delivery Providing a mix of ATL/ BTL / Digital and Social Media as part of campaigns/ new product launches Develop and execute a rolling twelve month marketing calendar of events & promotions in consultation with corporate marketing to increase quality footfall Develop and track metrics and success criteria for all marketing programs and initiatives Competition mapping and tracking Digital Media (handling social platforms for brand awareness & engagement) E-Commerce (tying up with relevant websites) Provide strategic direction to communicate with both B2B & B2C audience Salary 5,00,000 - 7,50,000 P.A Functional AreaMarketing , Advertising , MR , PR , Media Planning Role CategoryMarketing RoleBusiness Alliances Manager Education- UG Any Graduate - Any Specialization PGPost Graduation Not Required DoctorateAny Doctorate - Any Specialization, Doctorate Not Required Looking for the right candidate who has had exposure to both ATL and BTL activities. Excellent communication skills. Candidate could be from an advertising background.