Manager - Digital Marketing - Education

Profile -Digital Marketing Manager for a US based company .Candidates who can work remotely from home, have access to high speed internet with their own laptop and relevant experience should apply . Remuneration Best in the Industry Roles and Responsibilities include but not limited to : - Knowledge in handling paid advertising campaigns in Google, Facebook, Yahoo/Bing Network, LinkedIn, E-mail Marketing and content networks with the purpose of generating admission leads for coding courses in US & Overseas Markets - Setting, Executing, Managing & optimizing paid campaigns on Google/Yahoo/Bing, Facebook, Twitter, LinkedIn, content networks, YouTube & another self-served platform - Provide strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals - Proficiency in tracking site traffic across various marketing channels using Google Analytics - Own end-to-end execution, measurement, reporting and optimization of AdWords (Search, Display) campaigns with goals to increase transactions, new users, acquired via AdWords - Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals - Running A/B tests across paid search campaigns & landing pages - Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives - Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals -Work remotely with full accountability for the admission targets across various geographies, preferred candidates with similar experience from Whitehat Jr, Vedantu and other online and coding related companies (ref:updazz.com)