What you'll do Understand and analyze the lodging partner account portfolio, including how to prioritize and group accounts according to opportunity, buyer need, persona, buying cycle stage, and propensity to engage Develop an account-based marketing strategy and plan that is aligned with our lodging partner needs and account management objectives Implement account centric marketing plans that include a coordinated approach of both online and offline strategies such as live and virtual events, digital, email, etc, timeline for execution of specific strategies, and defined goals and metrics to track results Execute marketing programs in alignment with account management and provide self-service options for account managers to execute on their own Partner with content teams to provide campaign customization according to analysis of buyer need Work with digital team to conduct A/B testing of messaging to improve engagement and conversion rates Evaluate, select and manage outside vendors (e.g. technology partners, data providers, agencies) that may contribute to named-account marketing Manage and adhere to budget allocation Partner with our analytics team to establish, forecast, and report against key success metrics Who you are Bachelors degree in marketing, communications, advertising, or equivalent related professional experience 5 years of B2B marketing experience, as well as 3 years of digital marketing and account-based marketing experience Deep understanding of campaign management and demand creation processes Demonstrated creative skills (e.g. written and/or design skills) to drive personalization, compelling value-based messages through communications Demonstrated ability to forecast track and report campaign performance Excellent project management skills with a bias toward action Strong written communication and storytelling