Sorry, the offer is not available,
but you can perform a new search or explore similar offers:

Marketing Operations Manager

Job Overview:The Email Marketing Manager will work on creating relevant and compelling email communications to our registered learners, with the goal of conv...


From Coursera - Chandigarh

Published 20 days ago

International Sales Specialist

Who are Tide: At Tide, we're on a mission to save businesses time and money. We're the leading provider of UK SME business accounts and one of the fastest-gr...


From Careers At Tide - New Delhi

Published 21 days ago

Senior Implementation Consultant

What will I be doing?Solution and configure Zenoti to meet customer's business processesSolution, design and setup proof of concepts and pilots for the high ...


From Zenoti - Andhra Pradesh

Published 12 days ago

Product Manager

Opportunity:PhonePe is on a mission to change the landscape of digital payments and financial services in India. On this mission, we are committed to hiring ...


From Phonepe - Karnataka

Published 24 days ago

Manager, Account Based Marketing

Manager, Account Based Marketing
Company:

Expedia



Job Function:

Advertising

Details of the offer

What you'll do Understand and analyze the lodging partner account portfolio, including how to prioritize and group accounts according to opportunity, buyer need, persona, buying cycle stage, and propensity to engage Develop an account-based marketing strategy and plan that is aligned with our lodging partner needs and account management objectives Implement account centric marketing plans that include a coordinated approach of both online and offline strategies such as live and virtual events, digital, email, etc, timeline for execution of specific strategies, and defined goals and metrics to track results Execute marketing programs in alignment with account management and provide self-service options for account managers to execute on their own Partner with content teams to provide campaign customization according to analysis of buyer need Work with digital team to conduct A/B testing of messaging to improve engagement and conversion rates Evaluate, select and manage outside vendors (e.g. technology partners, data providers, agencies) that may contribute to named-account marketing Manage and adhere to budget allocation Partner with our analytics team to establish, forecast, and report against key success metrics Who you are Bachelors degree in marketing, communications, advertising, or equivalent related professional experience 5 years of B2B marketing experience, as well as 3 years of digital marketing and account-based marketing experience Deep understanding of campaign management and demand creation processes Demonstrated creative skills (e.g. written and/or design skills) to drive personalization, compelling value-based messages through communications Demonstrated ability to forecast track and report campaign performance Excellent project management skills with a bias toward action Strong written communication and storytelling


Source: Adzuna2_Ppc

Requirements

Manager, Account Based Marketing
Company:

Expedia



Job Function:

Advertising

Built at: 2024-03-29T15:36:22.768Z