Who we're scouting for:
An individual with a strong background in branding, with previous experience preferably gained in a design/brand house / design studio or Branding Agency.
As a Lead Brand Designer at PhonePe, you will be our brand custodian. You should be proficient in brand design and storytelling - Creating and maintaining brand guidelines, developing innovative concepts, impactful visuals, developing and executing brand strategies, creating visual identities (logos, typography, color palettes, color theory, composition, with accessibility, inclusivity), and ensuring consistent brand representation across various channels and mediums. You should have a keen eye for aesthetics, excellent design skills, and a deep understanding of brand positioning and messaging.You should be able to conduct research and analysis to understand market trends, target audience, and good understanding of the Brand's tone of voice while coming up with branded content. You will be incharge of offline branding execution roadmaps.
Skillset:
6+ years of experience as a Brand/Graphic/Communication Designer.
Bachelor's degree in Graphic Design/Visual Communication/Fine Arts.
In-depth understanding of branding principles, market research, and target audience analysis.
Excellent communication and presentation skills to effectively articulate and justify design decisions.
Create innovative and visually stunning designs (brand identities, packaging, print collateral, outdoor advertising, digital assets)
Work closely with the production team to ensure accurate implementation of designs and maintain design integrity throughout the production process.
Experience of having taken up managing and leading projects with cross-functional teams/stakeholders.
Excellent collaboration, communication, and presentational skills to ensure you effectively communicate your designs and all the decisions that shaped them, with your stakeholders.
Excellent knowledge of first design principles related to colour, typography, grids and layout systems.
Proficient in industry-standard design software (Adobe Creative Suite, Sketch, Figma). Hands-on basic experience with prototyping tools like Figma for intra & inter design collaboration (Adobe Premier, Final Cut Pro, Blender 3d is a plus). Ensures upskilling on latest tech and softwares.
Note: Please include a link to your portfolio or samples of your work showcasing recent works / case studies as live experiences or preferably in the form of prints, digital assets and/or mock-ups.
Assuming this role at PhonePe:
As a Lead Brand Designer at PhonePe, you will be assuming leadership roles while being an active individual contributor.
You will be the custodian of Branding & end-to-end Brand Experiences for Phygital brand assets, Print & CRM mediums.
You will work closely with the Content, Offline Marketing, Brand Marketing & Business Development teams curating seamless brand experiences and brand consistency across all marketing materials, including print collateral, digital assets, social media, and campaigns.
You are expected to facilitate efficient collaboration with the UI & UX teams.
You will ensure the alignment of the proposed creative design solutions as per the brand guidelines and in accordance with the brand personality, end-to-end creating layouts that reinforce a brand's style or voice through its visual touchpoints.
You will be shipping the final artworks in accordance with the guidelines while maintaining the highest standards in visual aesthetics.
As the custodian of the Brand, you will own the responsibility to create a quality assessment system for all designs, across the development stage.
Your role will require you to facilitate up-skill & career growth trajectories for your team members, mentor and guide fellow designers, providing feedback and fostering their professional growth.
Efficient process regulation by maintaining worksheets, stakeholder management and conflict resolution is expected in this role.
Stay up-to-date with industry trends, design best practices, and emerging technologies to continuously improve brand design and deliver innovative solutions.
Collaborate with external vendors, such as printers and production agencies, to oversee the implementation and production of brand assets.
