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Digital Media Analyst

Digital Media Analyst
Company:

J Walter Thompson India Pvt Ltd



Job Function:

Advertising

Details of the offer

What youll do Data I Manage and consolidate digital media campaign data from various campaign platforms. Develop KPI frameworks and digital analytics tagging recommendations to support the collection of the data needed for KPI reporting. Monitor day-to-day campaign performance and maintain in-depth understanding of clients overall business and marketing objectives; constantly analyzing campaign performance for optimization opportunities. Analyze large data sets to uncover trends and areas for campaign optimization. Monitor campaign data to identify technical and other issues that impact data collection. Client |Produce analysis and reporting in client friendly formats. Strong executive presence and confidence to present to clients regularly. Engages with clients directly in the review and discussion of data trends, insights, and recommendations. Contributes to a high client satisfaction rating of agency relationships and contributions. Seekopportunities to grow our clients business and improve our work. Foster innovation of new ideas and encourage independent thought. Team | Support Digital Media Buyers with reporting and analytics to inform digital media campaign optimizations. Support Content/SEO team with traffic data to quantify lift of site optimizations and identify new opportunities based on analysis of trends and site usage. Who you are Performance-first mindset | A highly motivated individual that is passionate about helping us meet our media goals. Ability to spark optimization and change in our campaigns, and hold our internal team accountable for results. Detail oriented| An eye for detail, someone who can see both the big picture and the small picture, highly organized, with strong retention skills. Ability to work well under pressure, and multi-task. Self motivated| A proactive self-starter who is able to work well independently, and as part of a larger team. Not afraid to take a project and run, and be confident in your skills to see the project through to completion. Dig in and figure out how to work around problems. Excellent communicator| Strong written and verbal communication skills, with the ability to tailor your message to the specific audience. Able to clearly communicate project status, required steps, or roadblocks to internal and external stakeholders. What youll need Minimum of 2 years data/analytics experience as a primary job function. Strongly preferred to have experience in analyzing paid digital marketing efforts including knowledge of digital advertising (e.g. Google AdWords, DoubleClick Campaign Manager, DoubleClick Search, etc.) and analytics platforms and digital analytics platforms (e.g. Google Analytics, Adobe Analytics, Coremetrics, etc.). Experienced in data management and well-versed in the use of analytical tools such as Microsoft Excel, Google Data Studio, Tableau, Domo, or other BI tools. Strong knowledge for analytics techniques with a genuine curiosity for uncovering shifts in performance.


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Job Function:

Requirements

Digital Media Analyst
Company:

J Walter Thompson India Pvt Ltd



Job Function:

Advertising

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