Digital Marketing/Search Engine Optimization Role

CTC : As per industry norms. Guires, leading research, management consulting, technology, and outsourcing company, has been offering multiple services across diverse verticals for more than a decade now. Its primary focus is on Research Process Management, Knowledge & Analytics. Digital Marketing Executive is expected to have 2 years- experience in relevant areas mentioned below. Only Chennai candidates can apply. Job Description Responsibilities include : - Hands-on experience in marketing lead generation tools with SEO and web traffic metrics. - Proficient in MS Office and marketing software (e.g. CRM). - Familiarity with social media and web analytics (e.g. Web Trends). - Good understanding of marketing research techniques, data analysis, and statistical methods. - Thorough knowledge of strategic planning principles and marketing best practices. - Strong organizational and time-management abilities. - The editorial mindset with an ability to predict audience preferences. - Expertise in Social Media platforms. - Creativity and commercial awareness. - Excellent communication and people skills. Skills And Soft Skills Include: - Plan and execute all web, SEO, marketing database, email, social media and display advertising campaigns - Measure and report performance of all digital marketing campaigns, and assess against goals - Identify trends and insights and optimize spend and performance based on the insights - Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints - Experience in optimizing landing pages and user funnels - Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends). LOCATION - Chennai, India (ref:updazz.com)