Digital Marketing Executive

Responsibilities:Developing annual business plans and setting goals for the department to meet those goalsReviewing analytics data to measure the effectiveness of digital marketing campaigns and making adjustments when necessaryDeveloping marketing strategy and planning for online advertising campaigns, including SEO, social media, PPC ads, and video or display adsDeveloping relationships with clients and other stakeholders in the industry to foster new business opportunities within the companyConducting research on new trends in technology or consumer behaviour that may affect the company's bottom lineWorking with web designers and programmers to develop new website features or overhaul existing onesEstablishing guidelines for content creation to ensure that all materials are consistent with the brand imageManaging the digital marketing budget, including staff hiring and training activitiesMonitoring the performance of digital channels to ensure that they are reaching their target audiences and generating conversionsDesired Candidate:Proven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimising landing pages and user funnelsKnowledge of website analytics tools (e.g., Google Analytics, WebTrends, Etc)Experience in setting up and optimising Google Adwords campaignsWorking knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement