Digital Marketing Analyst

Digital Marketing Analyst
Company:

Capgemini


Digital Marketing Analyst

Details of the offer

Job description You will be part of the global Marketing & Creative Services team (MACS) and will be responsible for working with marketing teams (onshore & offshore) to - Industrializing and generating meaningful KPI dashboards for Capgemini Group. Implementing measurement strategies aligned to marketing and business objectives Collaborating with external partners such as agencies to assist with data collection and reporting Understand the overall digital landscape of the organization as well as that of key competitors Key Responsibilities Digital Campaigns Benchmarking performance across all online channels Using methodical performance analysis to influence/support campaign strategies Evaluating tools and opportunities to automate benchmarking Reporting and Analysis Developing custom dashboard for regular & precise reporting Reporting on key metrics, analyzing and interpreting trends Providing actionable insights based on the available analytical data Documentation relating to existing processes and suggestion / presentations for improving those processes. Communication Working closely with the Group digital & branding team Collaborating with the web team and social media team


Source: Adzuna_Ppc


Area:

  • Marketing – Advertising / Marketing Analyst

Requirements

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