Digital Marketing

Scope Digital Marketing Education Any Graduate Experience 2 5 years Job Specific Comments Perform daily account management of Google & Facebook Ads account and campaign activities including the campaign implementation, budget management, performance review, and optimization Assist in the maintenance and monitoring of keyword bids, daily and monthly budget caps, impression share management, CTR, quality score, and other important account metrics Assist in the management of display network placement lists on AdWords and other advertising platforms Execute strategies for keyword opportunities, campaign structuring, targeting, display network, audience network and other facets of paid ads Monitor and evaluate search results and drive SEO implementation Create and maintain reports showing web analytics data and site evaluations Constantly perform competitors analysis and market research to ensure an up-to-date knowledge of current, past, and projected trends in Digital Marketing Should ideally have earned relevant Certifications from Google & Facebook Candidate Profile Only Digital Marketing Candidates Good communication & flair in campaign structuring Paid Ads Google & Facebook Ads