Demand Generation Manager

Demand Generation Manager
Company:

Lifesight


Demand Generation Manager

Details of the offer

Lifesight is looking for an experienced Demand Generation Manager to join the Global marketing team. This person should have expertise in crafting and executing successful demand generation programs for the enterprise segment, while collaborating closely with product marketing, sales, SDRs, and external agencies and vendors. We are looking for someone who can take full ownership of integrated campaigns, uncover new opportunities, move quickly, and has a strong appetite for growth. If you're looking to roll up your sleeves, make an immediate impact, and be a high-visibility marketer within the organisation, this role might be for you.

Responsibilities:
Plan and execute end-to-end demand generation programs, which include, but are not limited to, webinars, emails, nurtures, paid media, content syndication, etc.
Develop and execute innovative, multi-channel campaigns to drive enterprise MQLs and sales pipeline, while closely monitoring conversion rates and optimising campaigns at each stage.
Develop a comprehensive marketing plan to drive net new prospects to a large-scale digital conference.
Communicate internally to the business on progress and results, and support project management to execute conferences and provide a delightful experience to prospects and existing customers.
Own the customer webinar program by partnering closely with product marketing and sales.
Provide a stage for customers to share their Lifesight stories, ensure that customers have a seamless experience, and communicate progress and results to internal teams.
Partner with SDR team to ensure quality lead delivery and proper follow-up according to established SLAs.
Build a consistent feedback loop and continuously improve and optimise lead hand-off processes in conjunction with the Marketing Operations team.
Own campaign strategy and implementation plans with execution support from web, design, and field marketing teams.

Requirements:
Bachelor's degree in business, marketing, or related field
Minimum of 4 to 8 years of full-time marketing experience
2+ years of demand generation/campaigns experience
Experience implementing enterprise-level demand generation programs
Tactical, hands-on experience with lead forecasting, reporting, and analysis
Proven experience working with paid media and content syndication vendors
Experience developing compelling messaging and voice across all digital channels
Experience managing third party vendors including agencies and contractors
Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along buyer's journey
Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
Excellent time management skills with the ability to prioritise and shift workload to meet deadlines

This job was posted by Avisha Anand from Lifesight.


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