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Cn - Strategy - Mc - Cs&S - Digital Marketing Platform - 07

Cn - Strategy - Mc - Cs&S - Digital Marketing Platform - 07
Company:

Accenture


Details of the offer

Job Description About Accenture: Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries - powered by the world's largest network of Advanced Technology and Intelligent Operations centers. With 514,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at About Accenture: Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all these services. We combine unmatched experience and specialized capabilities across more than 40 industries – powered by the world's largest network of Advanced Technology and Intelligent Operations centers. With 513,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com. About Capability Network: Part of Strategy & Consulting, the Capability Network is a global distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Approximately 3,600 consultants are part of this rapidly expanding network, providing specialized and strategic industry and functional consulting expertise from key locations around the world. Our Capability Network teams complement Accenture's in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information, visit www.accenture.com/capabilitynetwork. Practice Overview: The Customer Sales & Service functional team is aligned to the Capability Network division of Accenture and works with clients across its marketing, sales and services department. The team provides transformation services across three key offerings: Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing and sales strategies and thereby optimizing their cost to serve, thus improving revenue per customer. The team is comprised of individuals who have an in-depth understanding of marketing, sales and services functions and experience across various industries like Communications and High Tech, Banking, Insurance, Energy, Utilities and Retail. We are looking for passionate and driven individuals who will help define marketing and campaign strategies, design and implement Campaign Management/Martech/Adtech solutions and help optimize our client's marketing campaigns and operations. Individuals must have good communication skills, knowledge in relevant technologies, innovative thinking and commitment to quality. Skill/Operating Group Living Marketing Level Manager Location Gurugram / Bengaluru/ Mumbai Travel Percentage Expected travel could be anywhere between 0 to 100% Qualifications Qualifications: • Master of Business Administration / Post Graduate Diploma in Management • Digital Marketing Certifications (Global acknowledged) Experience: • Proven working experience (8 Years) in digital marketing and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare etc.) • Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers • Proficient with implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms and Cloud Platforms • Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud or Adobe Experience Cloud • Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe Experience Cloud, Pega decisioning, SFMC • Strong experience in leading and managing email, social media, and/or display advertising campaigns • Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate experiments • Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) • Working knowledge of ad serving tools • Experience in setting up and optimizing PPC campaigns on all major search engines • Ability to use insights for campaign and strategy optimization Job Description About Accenture: Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these servi Skills: Management Consulting Experience: 8.00-11.00 Years


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Requirements


Knowledges:
Cn - Strategy - Mc - Cs&S - Digital Marketing Platform - 07
Company:

Accenture


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