Campaign Management

Campaign Management


Campaign Management

Details of the offer

Campaign management


Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.

Be aware of the country specific plans


Undertake, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.

Develop and executes campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in, Pardot application – having taken the time to understand the campaign objectives.

Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices

Reporting and Analytics –

Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis

Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance.

Define and implement new marketing automation methodologies that will maximize efficiency


Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites

Effectively collaborate with colleagues and CRM/Demand Generation Operations

Develop and maintain long-term data strategy and work in tandem with stakeholders

Maintain database integrity and synchronization of marketing systems

Desired candidate profile

Advanced knowledge of CRM software like, Pardot, Eloqua

Strong English Fluent Communication Skills

Advanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and Templates

Advanced knowledge of MS Office Suite

Experience of international, multi-country arrangements

Detailed knowledge of functional operations Campaigns and DG

Professional experience in a global/multinational set-up

Prior experience in working with matrix/cross functional reporting relationships

Previous experience working with onshore teams would be desirable but not essential

Source: Capgemini


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