Work closely with sales & distribution teams across channels for establishing and achieving the business plans (top-line & profitability) through effective ATL & BTL programs
Lead various market research - Brand Track, U&A, Packaging tests, Insight Mining, Fragrance test, communication tests & Pricing studies
Develop and provide effective Product, Packaging & communication briefs to internal & external agencies
Work closely with agencies for developing and launching initiatives and programmes to strengthen brand positioning, overcome competitor challenges, etc.,
Carry out efficient Media planning and execution across all mediums
Source: Careesma
Area:
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