Brand Manager, Brand Planner

Brand Manager, Brand Planner


Brand Manager, Brand Planner

Details of the offer

Job Responsibilities Strategy development Will be responsible for brand communication development across all channels (Offline Online) for thematic communication, product launches, device partnerships, network comms etc. Conceptualizing and developing the core brand strategy Unearth insights from primary & secondary sources, be the voice of consumer logic and consistently sharpen our strategic focus. Be the custodian of brand health and closely track brandâ??s consideration and saliency Creative development Management of workflows & timelines for development of all campaigns across different mediums- TV, print, retail, digital, outdoor & radio Manage 3rd party vendors (e.g. film producers, photographers) to ensure we get best in class quality In market efficiency Creating GTM communication toolkits for new launches and strategic interventions to propel business growth. Creating 360 campaigns including press, outdoors, radio and digital across the above portfolios. Driving brand salience by ensuring extension of national campaigns across Airtel retail stores. The position is accountable to Sales Leadership.The position is responsible for overall planning, developing and direct marketing efforts to increase the value and performance of our Clientâ??s brand and products offering. Skills: Brand Manager, Brand Planner,brand communication development,sales, product launches, , device partnerships, network communications, core brand strategy Experience: 2-12 Years

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