Appscrip - Digital Marketing Role

- Assist in the formulation of strategies to build a lasting digital connection with consumers - Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) - Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness - Be actively involved in SEO efforts (keyword, image optimization etc.) - Prepare online newsletters and promotional emails and organize their distribution through various channels - Provide creative ideas for content marketing and update website - Collaborate with designers to improve user experience - Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) (ref:updazz.com)