Digital Marketing (70%): Provide creative thinking and innovative ideas to optimize web pages for digital advertising campaigns Collaborate with key stakeholders to improve efficiency, effectiveness, and marketing return on investment. Collaborate with creative leaders to design inspiring content and campaigns that drive traffic and increase customer engagement. Publish content in Adobe Experience Manager Partner with Digital Solutions Ecommerce team (DSE), BU marketing, finance teams, and agencies to optimize the eCommerce experience Craft and optimize websites and landing pages for demand generation channels and campaigns Provide data-driven recommendations to sourcing teams (paid, social, email, affiliate) by looking at both holistic and channel-level performance to improve the quality users and time on site Use reporting to propose, by channel, user-funnel optimizations and actionable insights across the website that will be useful both to marketing leadership and day-to-day stakeholders. Design, execute, measure and implement learnings from A/B tests to enhance the user experience and drive deeper engagement and volume of qualified users Measure the effectiveness of digital marketing and implement improvements as required, including the ability to interpret and organize data to drive decisions and strategy. Build and execute annual digital marketing plan in partnership with Global marketing team (30%): Determine key verticals, define marketing mix and targets Build a calendar of customer programs and other activities to achieve objectives Lead localization of marketing materials and tools to support local promotional plan Organize digital campaigns and webinars. Actively participate in key events for brand visibility and generation of marketing leads. Build a strong network of key experts across different portfolio and maintain strong relationship by engaging them through regularly conducting customer programs. Qualifications: Undergraduate degree, with an MBA (preferred); Advanced English proficiency and above average communication. 7 years of progressive experience in digital marketing for a dynamic startup or high growth, sophisticated organization Minimum of three years current SEO and PPC initiatives Demonstrated market growth for $MM B2B via e-commerce channels, driving sales from web activity. Including SEO (Search Engine Optimization) Position Competencies: Experience with and understanding of the digital application ecosystem and executing web design and optimization Deep understanding of digital and social landscape, as well as the marketplace and current trends. Results-oriented with an outstanding track record of running digital advertising campaigns that meet and exceed performance objectives. Proven team player with the desire to lead, mentor and contribute to the development of a high performing and highly engaged team. Familiarity with key digital marketing topics: Email marketing, SEO, SEM, A/B testing, content management systems (CMS), localization, and paid social media. Proficiency with Adobe Experience Manager and Google Analytics (and other web analytics and digital advertising tools) Understands website tagging principles, classification schema and taxonomy structures Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The "EEO is the Law" poster is available . Digital Marketing (70%): Provide creative thinking and innovative ideas to optimize web pages for digital advertising campaigns Collaborate with key stakeholders to improve efficiency, effectiveness, and marketing return on investment. Experience: 7.00-10.00 Years