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Analyst
Company:

Hotstar



Job Function:

Other

Details of the offer

Disney Hotstar is leading the way as the largest and smartest video platform in the country, reaching over 300 million users today. We have set a number of world records along the way - including for the highest concurrent viewership at 25.3 million during the ICC Cricket World Cup 2019. Disney Hotstar today is the one-stop destination for all your entertainment needs - from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney Originals. Were looking for the brightest minds to build the future of TV with us. ABOUT THE TEAM We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. As the subscriptions business at Disney Hotstar increases its scale, we plan to add to our existing user base through highly personalized and targeted marketing initiatives. As part of the team, youll be responsible for analytics behind all growth initiatives and help monitor and optimize program, channel and communication performance to drive strategic and tactical decision making. In essence, were looking at putting in some serious data-driven brains behind our marketing muscle YOUR KEY RESPONSIBILITIES Generate data-based insights that help to launch impactful and effective marketing and user acquisition & retention programs. Develop unsupervised/supervised models to create target segments for multiple marketing campaigns. Develop predictive frameworks based on the customer life cycle to assist in user acquisition. Develop an in-depth understanding of the customer journey and current trends to improve marketing initiatives. Coordinate internally to share key learning with other teams and lead to accelerated User growth. Dive deep into campaign performance data to identify opportunities for improvement. Develop strong hypotheses, conduct A/B analytics and make data based recommendations Collaborate with Product for data tracking and implementation of tools like Mixpanel, Appsflyer, Adobe analytics etc. WHAT TO BRING Graduate degree or equivalent, preferably in Statistics/Operational Research/Mathematics. 3-5 years of professional experience in Business Intelligence/Data Analytics/Modelling. Preferably within a digital business. Demonstrated experience in data modeling, predictive analysis, and expertise in R, SQL, Python, Jupyter/Zeppelin notebooks and Spark/Stream programming. Familiar with with the concepts of predictive modeling techniques, hypothesis testing, fitting distributions, regression analysis and feature engineering. OUR VALUES We are customer obsessed. We are audacious in vision and action. We encourage honesty and open dialogue. We respect everyone and every point of view. We make objective and data-driven decisions. We believe trust and accountability go hand-in-hand. We invest in each other's growth. We bring our A-game and nothing else. We take charge and get it done. THE PERKS The glory. Almost too much responsibility. No dress code. Unlimited leave. A fun-life balance. A ticket on our rocket ship to the moon.


Source: Adzuna2_Ppc

Job Function:

Requirements

Analyst
Company:

Hotstar



Job Function:

Other

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