Sorry, the offer is not available,
but you can perform a new search or explore similar offers:

Sr. field regional marketing manager - india - demand generation

Sr. Field Regional Marketing Manager - India Senior Field Marketing Manager, India Slack is looking for a tenured Field Marketing Manager / B2B Marketing...

From Slack Technologies - Karnataka

Published a month ago

Event marketing manager

Events Marketing Manager/ Sr Manager    Job Description:  Cashfree  is looking for a tenured Events and brand Marketing Manager to design and build the Events...

From Cashfree - Karnataka

Published 24 days ago

Account based marketing associate

About the Role   The Account-Based Marketing team works on enabling enterprise cloud telephony adoption across Exotel’s target markets (India, SEA, AU, LATAM...

From Exotel Techcom Pvt Ltd - Karnataka

Published 21 days ago

Engineering manager

Connect Can't find what you're looking for? Join our Talent Network Search Jobs Events About Us Candidate Login Help English Back to Search Results Previous...

From Caterpillar Inc. - Karnataka

Published 20 days ago

Account Based Marketing Lead

Account Based Marketing Lead

Exotel Techcom Pvt Ltd


Account Based Marketing Lead


Details of the offer

About us

Exotel is one of Asia's largest customer communication platforms. We are on a mission to move enterprise customer communication to the cloud. In 2020, we powered over 4 billion calls and connected over 320 million people. We work with some of the most innovative companies such as Ola, Swiggy, Zerodha, Whitehat Jr, Practo, Flipkart, GoJek, etc. We also power customer communication for some of the top banks in the country. Join us on this journey to make a difference in how companies look at customer communication. Read our growth storyhere

About the Role

The Account-Based Marketing team works on enabling enterprises to move to the cloud for their cloud telephony adoption across Exotel’s target markets (India, SEA, AU, LATAM). We focus on largest and fastest-growing organisations across multiple verticals including e-commerce, Logistics, BFSI, Automobiles, and Consumer Durables. The ABM associate will plan and execute marketing campaigns to bring onboard named accounts. This individual will work closely with other marketing functions and the sales team to make this happen.

What you will do?

You will be responsible for planning and executing awareness and customer acquisition campaigns for named accounts in the domestic and international markets
You will work on creating a pipeline of MQLs for the enterprise sales team
You will work on market research to develop a deep understanding of the communication challenges in every vertical and geography to help:

Design customized messaging based on industry trends
Identify and pitch new use-cases
Create impactful outreaches targeting key profiles to generate leads
Study the competition landscape
Identify decision-makers within each named account
Manage a potential customer through the entire process and ensure a smooth sales handover
You will track, record and analyse metrics to design and implement high-quality campaigns through better targeting, relevant content and personalised communication
You will be responsible for efficiently managing the entire lead life-cycle starting from a well-planned outreach to demonstrating product capabilities over a demo and a smooth sales handover
You will work on a thorough understanding of the product and be Exotel’s solution expert
You will be Exotel’s brand and solutions evangelist and be actively involved in events, workshops, etc. to educate the relevant stakeholders about cloud telephony
You will also participate in or curate events that will help us generate leads from named accounts


What are we looking for?

Individuals with a bachelor's degree with at least 4+ years of relevant work experience in marketing for enterprise software companies or similar experience marketing SaaS products
Experience with on-prem and cloud-based communication platforms would be an added benefit (Contact centre software)
Excellent written and spoken communication (email content, prospecting calls, etc)
Experience with marketing automation and lead nurturing processes
Good interpersonal skills to work, succeed and have fun in a highly competitive team
A candidate who is self-directed and resourceful and has strong work ethics