About the Role The Account-Based Marketing team works on enabling enterprise cloud telephony adoption across Exotel’s target markets (India, SEA, AU, LATAM). We focus on large and fast-growing organisations across multiple verticals including e-commerce, Logistics, BFSI, Automobiles, and Consumer Durables.
The ABM associate will plan and execute marketing campaigns to bring onboard named accounts. This individual will work closely with other marketing functions and the sales team to make this happen.
About us
Exotel is one of Asia’s largest cloud telephony companies. Our aim is to change the way enterprises look at customer communication. We build the best in class communication products that power the companies of today and tomorrow. Our technology enables customer communication for our clients such as Uber, Ola, Go-Jek, ICICI, IDFC, Redbus, Flipkart, Quikr, Practo, Lazada, Redmart, etc. to name a few. We are a 9-year-old company with humble beginnings. We started as a 3 member team. Currently, we are a 120 member team catering to over 3000 customers across the globe. Our technology has connected over 400 million people across the world and powered over 10 billion conversations. Read our growth storyhere.
What will you do?
You will be responsible for planning and executing awareness and customer acquisition campaigns for named accounts in the domestic and international markets (India, Indonesia, Malaysia, Singapore, Thailand, Australia, LATAM)
You will work on creating a pipeline of MQLs for the enterprise sales team
You will work on market research to develop a deep understanding of the communication challenges in every vertical and geography to help:
Design customized messaging based on industry trends
Identify and pitch new use-cases
Create impactful outreaches targeting key profiles to generate leads
Study the competition landscape
Identify decision-makers within each named account
Manage a potential customer through the entire process and ensure a smooth sales handover
You will track, record and analyse metrics to design and implement high-quality campaigns through better targeting, relevant content and personalised communication
You will be responsible for efficiently managing the entire lead life-cycle starting from a well-planned outreach to demonstrating product capabilities over a demo and a smooth sales handover
You will work on a thorough understanding of the product and be Exotel’s solution expert
You will be Exotel’s brand and solutions evangelist and be actively involved in events, workshops, etc. to educate the relevant stakeholders about cloud telephony
You will also participate in or curate events that will help us generate leads from named accounts
What are we looking for?
Individuals with a bachelor's degree with at least 2 years of relevant work experience in marketing for enterprise software companies or similar experience marketing SaaS products
Excellent written and spoken communication (email content, prospecting calls, etc)
Experience with marketing automation and lead nurturing processes
Good interpersonal skills to work, succeed and have fun in a highly competitive team
A candidate who is self-directed and resourceful and has strong work ethics
Why should you join us?
A driven, fun and diverse team to work with and learn from
Flexible working style
Freedom to experiment
Ability to grow with a very fast-growing company
A supportive and inclusive atmosphere